
Well the wait is finally over hey? How many people started to believe that the
iPhone was all just a big bad rumour that would never actually materialise into anything? Probably quite a few - the Apple PR machine did such a great job of managing the hype around this one that when the device was announced at Macworld (
see video of the keynote here), the squeals of delight (yes, I actually heard squeals from the audience) from the Mac faithful could be heard from the ISS.
So what can we expect? From what I can tell, a pretty cool device that does just about everything. The
Multi-Touch system will need to be played with before we can pass judgement obviously, but the idea of multiple touches working together to perform actions sounds pretty sweet. Jobsy's comment about the mobile UI these days being too restrictive because the handset buttons and controls are always in the same place ... well ... I can hear UI designers groaning a litle already. This will be a major shift for mobile developers and one that will take quite a while to fully establish itself. I mean, there are definitiely pros for having a defined set of UI rules that the user is comfortable using. Muscle memory is a powerful thing!
The connection with
iTunes for the delivery content will now have to evolve to include software and content as well as music and video. It's Apple's own aggregation system with millions of already dedicated users. I remember talking about a year ago to some Adobe folks about iriver u10 had a difficult (or non-existant) business model for selling FL content because the companion iTunes-like software didn't allow for the transfer of SWF's, only music and videos. Once iTunes moves into that space for the iPhone, it'll be a killer.
I'll be very interested to see what the relationships are like with the carriers ... do they unlock the device for use with multiple networks? Do they operate their own Apple MVNO using Cingular? Time will tell. As it will also for possible Flash support. Discussion is already hotting up over Flash player verisons, Flash Lite, Flex, etc ... I have no idea and I don't think anyone else will for some time to come. I will say this though - the functionality that is being demonstrated for the "
phone" part of the device is pretty cool.
If one thing is certain though, it's that Apple knows how to build hype and then cash in on it. So watch out smartphone market ... iPhone is coming.
More information on the iPhone site