Adobe Announces Public Beta for Flash Lite Distributable Player

From Adobe @ Mobile World Congress

Public Beta now available for Flash Lite Distributable Player
Adobe now have the Flash Lite Distributable Player out as a public beta that can now be accessed by developers. The Flash Lite Distributable Player solution allows developers to:

• target the latest version of the Flash Lite player (3.1), leveraging the content-triggered download model people are familiar with on the web, but for standalone applications.
• and reach millions of open OS smart phones through direct-to-consumer distribution, new off-deck aggregator partners (GetJar, Thumbplay and Zed), or existing distribution channels. 

OTA distribution of the player is currently available in US, UK, India, Spain and Italy with more following quickly, but anyone can download the player from Adobe Labs if OTA is not available. This has been the case because of the aggregator arrangements that have been put in place, and which regins they currently exist in.


Selling Distributable Player content through Aggregator Partners

Developers get 67% (Thumbplay) and 70% (Zed) of net revenues when selling their applications, an typical application sells for $4. Applications distributed by GetJar are free and can be supported by advertising, useful for projects where free/wide distribution is required.

This represents a shift in the thinking from Adobe on how to best enable and support the developer community. Developers have been asking for assistance in creating a Flash mobile ecosystem for many years now, and this is all the beginning of that starting to fall into place.

There's more information here on how to get started creating, packaging and distributing Flash Lite 3.1 applications.